Fashion Brand Identity

Project Overview

The Brand Identity Design for a fictional brand named ‘Wave’. It is a fashion brand that produces and sells clothing for the youth and the millennials.

Wave is a fashion brand that believes in keeping the oceans clean with every sale – They have a tie-up with volunteers and NGOs who support the same cause.

• A Logo & a wordmark for a variety of use cases.
• Online presence & template guide for social media.
• Business Cards, File Covers and Letterheads.

Outcome

Designing the brand identity for “Wave” was an enlightening experience that deepened my understanding of the design process. In two weeks, I discovered new resources, perspectives, and design choices that challenged my critical thinking skills.

This project pushed me to hone my design process, resulting in a cohesive visual identity system that perfectly aligns with the brand’s values.

Working on this project allowed me to demonstrate my ability to bring the project vision to life while ensuring its brand identity reflects its values and ethos.

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